UK tutoring marketplace
A tutoring marketplace with detailed tutor profiles, a free trial booking flow, and a study blog — built to capture leads and make tutor discovery effortless.
TutorLab Academy
The engagement
TutorLab needed more than a directory — they needed a platform that gave parents and students the confidence to book. We built tutor discovery with full profiles including subjects, pricing, and reviews; a clean trial lesson booking flow; a how-it-works funnel page for new visitors; and a study blog to build organic search traffic over time.
The trial-lesson CTA was the key conversion mechanic. We designed the entire funnel around removing the commitment barrier — making it as easy as possible to book a first session without needing to commit to a package.
Outcome
Improved lead capture via trial-lesson CTA · Better tutor discovery UX
Focus areas
- Software
- SEO
Client
TutorLab Academy
Sector
Education
Year
2025